In this episode we discuss: how success is something you choose; the significance of social intelligence; the “magic formula”; why the hiring process starts with self-awareness; Why it is important to know your values; the significance of knowing your audience; and value in trusting your gut.
Steenrod is a graduate of Clemson University, and got his professional career started as a manager working at Apple South Restauants, where he specialized in leading new restaurant openings and helped propel Applebee’s towards becoming the world’s largest casual dining chain.He would go on to work at Café Tu tu Tango, where he would become director of human resources.From Tu Tu Tango, Steenrod would go on to join Celebrity Cruises as Vice President of Food and Beverage Operations.
Under Steenrod’s leadership, Celebrity’s culinary team was the first cruise line to be featured at the prestigious, historic James Beard House in New York City.For almost 2 year now, Steenrod had been the Vice President of Operations at The Garces Group where he oversees more than 1,150 hospitality professionals from a wealth of different backgrounds and cultures, working in 15 award-winning restaurants and bringing the celebrated cuisine of Chef Jose Garces to thousand upon thousands of guest.
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Success or Leadership Quote/Mantra
“Destiny is not a matter of chance; it is a matter of choice. It is not a thing to be waited for; it is a thing to be achieved.”
-William Jennings Bryan
What is your “why”?
- The opportunity to make a positive impact on the lives of others; staff, guest and community.
- To help people grow.
- A love for making a positive difference in others.
- Social intelligence, specifically empathy.
Industry Challenge or Failure
- Scott was given the responsibility of laying off a large amount of people when shutting down 4 locations.
- The lesson learned is that there is power in having a genuine interest in the well-being of others, and being authentic. This was proven when they were able to hire back about 70% of the team they had to originally lay off.
- Assemble a great team.
- Have a great plan. “Get the right people on the bus and in the right seat.”
- Use the magic formula of surrounding yourself with people who are better at everything than you are.
- Hiring starts with self-awareness.
- Hire people who are a good fit for your business. You know when someone is a fit when their values align with your restaurant values.
- Know when to say “no”. Sometimes you need to trust your gut. Even if things look great on paper, you need to trust what your gut tells you when you sit down and meet potential employees face to face.
- Stay engaged with your team.
- listen to your people.
- Get out of the office and on the floor.
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Advice on Marketing
- Its all about knowing your audience and what they are looking for.
- Make sure you are delivering messages that resonate with your audience.
- Venga-Integrating OpenTable with your POS to drive repeat visits and power the guest experience. Personalize service, target marketing, and reveal trends.
- HotSchedules-delivers solutions for online employee scheduling, talent sourcing, eLearning, back office, shift and task management and platform as a service.
- Ctuit– the creator of RADAR, a restaurant management software suite of tools and dashboards that give insight into restaurant activities and performance.
- Avero– Uncover deep insights with Avero sophisticated restaurant analytics platform. Solutions to start selling more, reduce prime cost and drive sales from Avero.
Best Business Advice
- Trust your gut.
Questions I should have asked?
- Q: If there is one way to exist long term, what is it?
- A: Seek out a way to provide value to your guest, investors, and employees.