355: Twice as strong with Michael Krupp

Michael Krupp is an eclectic, impassioned businessman with a proven history of pushing Boston’s restaurant and retail boundaries, he co-owns and oversees business development at Area Four’s three locations including an Arcade plus a mobile wood fire catering business. He tackled the Area Four project with the same unrelenting drive to set trends that he has carried throughout his career.

In this episode we will discuss: Boston pizza! Getting ahead in this business because people like what you do. Do ONE THING really well in your business! Opening a restaurant in the middle of a economic depression. Partnerships and how to best navigate them. Let the product ride the success, not the other way around. Evolution is a good thing! Know your lane and stay in it. Quality of product. You need sufficient capital to start a restaurant and sustain it. Reinvesting in your company. Surround yourself with the right people. Find mentors and learn everything you can from them!

Show notes…

Favorite Success Quote or Mantra.

Make something half short and twice as strong (taken from a Wu-Tang song but it applies).


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Career Challenge or Failure

Closing a restaurant because we opened in the middle of a recession.

Knowledge bombs

  1. Which “it factor” habit, trait, or characteristic you believe most contributes to your success?

    My personality and my sense of design.

  2. What is your biggest weakness?

    My personality and my sense of design.

  3. What is one piece of advice you have for leading others?

    Treat people like adults. mutual respect.

  4. What’s one question you ask or thing you look for during an interview?

    I look for skills that can’t be taught. Good personality and work ethic.

  5. What’s a current challenge? How are you dealing with it?

    Labor. People don’t understand how expensive Boston is.

  6. What’s one book we must read to become a better person or restaurant owner?

    Setting the Table by Danny Meyers.    Sherlock Holmes by Arthur Conan Doyle teaches you how to interact with people.

  7. What’s one piece of technology you’ve adopted in your restaurant and how has it influence operations?

    Toast.     Breadcrumb.     Caviar.

  8. With all the knowledge you have now if you could go back in time and give your past self one piece of business advice, What would it be and why?

    I had a very bad business partner. Find a partner you can trust. Don’t sign personally on a lease.

Contact Info


Instagram: areafourcambridge

Thanks for Listening!

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Huge thanks to Michael Krupp for joining me for another awesome episode. Until next time!