370: Old-fashioned manners and courtesy with Jack Williams

In this episode, we discuss working with the best to become the best, profit sharing, why small is unique and why unique is good, motivating and encouraging your people, being selective with who you allow on your team, having personal, high-touch relationships with each of your guest, how your team is a reflection of who you are, and tieing good old fashioned manners and courtesy into your culture.

It was over a half century ago when founders Jack and Linda Williams got hitched and began their lifetime dedication to the food industry. Along the way, they helped develop the concept for a well-known steakhouse chain and built 34 restaurants in two decades, becoming their largest and most successful franchisee. In 1989 Jack and Linda Williams would open the first Richie’s Diner established in Temecula, California. Today there are a total of 3 Richie’s Real American Diners and it continues to be a family owned and operated concept.


Show notes…

Favorite Success Quote or Mantra.

“If there is a will there is a way.”

Today’s Sponsor



A simple restaurant platform, only for restaurants, that connects the POS system to online ordering, gift cards, loyalty, labor, sales reporting, kitchen grade Elo hardware & handheld tablets to empower waitstaff.

Toast customers have experienced a 20% increase in revenue via improved throughput, 3x increase in tips from digital signatures, and 50% increase in online ordering after switching to the Toast platform


Founded by a former multi-unit franchisee to meet the needs of business owners and managers to hire the best employees.

For a limited time, Restaurant Unstoppable listeners are eligible for 3 FREE MONTHS of our hiring software when they sign up for WOTC tax credit services.

Knowledge bombs

  1. Which “it factor” habit, trait, or characteristic you believe most contributes to your success?

    • Enjoying people and meeting new people.
  2. What is your biggest weakness?

    • Working when he’s tired.
  3. What is one piece of advice you have for leading others?

    • Patience.
    • Be an encourager.
  4. What’s one question you ask or thing you look for during an interview?

    • Look for a smile and personality.
  5. What’s a current challenge? How are you dealing with it?

    • Passing the cultural baton on to the next generation.
  6. What’s one thing (besides food) your restaurant does well and separates you from other restaurants?

    • Old-fashioned manners an courtesy.
  7. What’s one book we must read to become a better person or restaurant owner?

    • The Bible
  8. What’s one piece of technology you’ve adopted in your restaurant and how has it influence operations?

    • Home delivery Services:
      • TryCaviar.com– Order food from your favorite restaurants and have it delivered to your doorstep! Fast delivery with real-time GPS tracking!Ubereats: Delivers the best food right when you want it. Their curated menu features dishes from the local spots you love, and the one’s you’ve always wanted to try!
      • DoorDash-Great selections at your fingertips. Choose from local hotspots or discover your next go to’s. they’re all available on DoorDash!
  9. With all the knowledge you have now if you could go back in time and give your past self one piece of business advice, What would it be and why?

    • Work hard and be encouraged.

Contact Info



Thanks for Listening!

Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Huge thanks to JACK WILLIAMS for joining me for another awesome episode. Until next time!