401: Optimize your website’s SEO with Seth Worby

In this episode with Seth Worby we discuss what makes Seth an authority on SEO and internet marketing, what SEO is, the 3 core things to focus on when increasing your search ranking, what effects the searchability of your website, what a “keyword” is, using “natural” or “organic” keywords within your website, getting “authoritative” sites to link to you, providing value instead of self-promoting with content on your website, how analytics play into SEO, making data drivin’ decisions, the role social media plays on SEO, and the “cirlce of trust”.

Backed by a decade of experience in the SEM and SEO fields, Seth Worby founded Champ Internet Solutions in March 2009. A pioneering SEO strategist and web marketer, Seth’s breadth of technical and business knowledge help drive results in terms of SEO, e-commerce, marketing and integrated solutions for Champ’s clients, including many prominent restaurants and bars in Boston, MA.

Show notes…

Favorite Success Quote or Mantra.

“Start with the end in mind.”

Resources mentioned

Register for the webinar on December 4th @11:30 Localized SEO with Seth Worby 

Google Analytics

Google Ad Word

Google Search Console

Moz local  

Reach Local 

Today’s Sponsor


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Contact Info

email: Info@champinternet.com

Website: Champinternet.com

Thanks for Listening!

Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below!

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Huge thanks to Seth Worby for joining me for another awesome episode. Until next time!


1. Customers who apply for a Kabbage line of credit using the link in this email and are approved will receive a $100 Tango e-gift card via email 3-4 weeks after qualifying. The Tango card can be redeemed for one gift card toward the customer’s choice of dozens of restaurants, retailers, spas or other experiences. Kabbage reserves the right to cancel the promotion at any time. This offer is single-use and non-transferrable. Valid in the US only.
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