423: Succeed by raising standards with David Allred

In this episode with Dave Allred, we discuss how he got his start in the industry, always growing, creating habits, listening to your employees, the importance of standards, not standardizing personality, making sure your managers care, how franchises and corporations limit creativity, becoming an expert, empowering your team with system, the 10 steps of customer service, the difference between running a business versus a bar, why you can’t make your people wait, a culture of teamwork, keeping processes as simple as possible, creating a complete experience, finding the best way to do something, giving away free stuff strategically, the rule of 3, spot checking, and selling your most proffitable items.

When he was 16 years old, Dave Allred got his start bussing tables at a Chinese restaurant. He continued working in restaurants during and after college, and before long he was immersed in the world of bartending. After 15 plus years of industry work, Allred decided it was time to move in the direction of management and teaching. Today, in addition to being the author of 5 bar industry books, Allred is the founder and CEO of Bar Patrol, which helps owners and managers run more profitable bars.

Show notes…

Favorite Success Quote or Mantra.

“Customer will forget what you said, but they won’t forget how you made them feel.”

“Marginal tactics executed passionately almost always outperform brilliant tactics executed marginally.”

Resources mentioned

10 Steps of Customer Service 

Gary Vee’s Jon Taffer Interview (the rule of 3) 


Today’s Sponsor

Knowledge bombs

  1. Which “it factor” habit, trait, or characteristic you believe most contributes to your success?

    • Raising his standards.
    • Obsessed with the details.
  2. What is your biggest weakness?

    • Delegations.
    • Spreading himself too thin.
  3. What’s one question you ask or thing you look for during an interview?

    • Hire on personality. Not experience.
    • Ask easy questions that get them talking. You just want to see if they can talk.
  4. What’s a current challenge? How are you dealing with it?

    • Keeping his team motivated and the plan in place.
    • Relieving his team’s pain points.
  5. Share one code of conduct or behavior you teach your team.

    • Raise your standards.
  6. What is one uncommon standard of service you teach your staff?

    • Anticipate your guest needs before they need it.
  7. Share an online resource or tool.

  8. What’s one book we must read to become a better person or restaurant owner?

    1. The 10 x Rule: The Only Difference Between Succes and Failure 
    2. Selling the Invisible: A Field Guide to Modern Marketing
    3. It’s Okay to Be The Boss: The Step-by-step Guide to Becoming the Manager Your Employees Need 
  9. What’s one piece of technology you’ve adopted in your restaurant and how has it influence operations?

  10. If you got the news that you’d be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?

    1. Find your purpose
    2. Raise your Standards
    3. Take a sincere interest in people

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Huge thanks to David Allred for joining me for another awesome episode. Until next time!


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