431: Part 2- It’s not about the food on the place with Justin Severino

In this episode with Chef Justin Severino we discuss:

  • What it was like for Severino owning is first restaurant, Cure.
  • What Severino meant by “opening his restaurant for himself” during the Anthony Bourdain, Parts Unknown Feature.
  • The process of evolving Cure’s physical space.
  • The process of evolving Cure’s people.
  • Not lowering the standard for the people you hire.
  • Growing your people to ultimately replace yourself.
  • Checking your ego at the door.
  • What was different about opening Morcilla, Severino’s second restaurant.

Justin Severino is a graduate of the Pennsylvania Culinary Institute. Severino made his move west to Santa Cruz, CA where he worked for many staples in the industry and opened Severino’s Community Butcher. He would go on to serve as executive chef at Element Cuisine and Sous Chef to at Eleven Restaurant in Pittsburgh. In 2011 opened Cure with national recognition and accolades. In 2015 he opened Morcilla with the same result.

Show notes…

Favorite Success Quote or Mantra.

“Never-ending refinement of team.”

Today’s Sponsor

Knowledge bombs

  1. Which “it factor” habit, trait, or characteristic you believe most contributes to your success?

    • Work ethic.
  2. What is your biggest weakness?

    • Work ethic.
    • pride.
  3. What’s one question you ask or thing you look for during an interview?

    • What does a team mean to you?
      • Look for a human conversation.
  4. What’s a current challenge? How are you dealing with it?

    • Growing his charcuterie program.
  5. Share one code of conduct or behavior you teach your team.

    • Team work makes the dream work.
  6. What is one uncommon standard of service you teach your staff?

    • Ask for help.
  7. Share an online resource or tool.

    • Instagram for keeping tabs on his friends
  8. What’s one book we must read to become a better person or restaurant owner?
    GET THIS BOOK FOR FREE AT AUDIBLE.COM 

  9. What’s one piece of technology you’ve adopted in your restaurant and how has it influence operations?

    • His life.
  10. If you got the news that you’d be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?

    1. Ask for help.
    2. It is all about how you treat each-other.
    3. Buy a truck fill it power tools.

Contact Info

www.curepittsburgh.com

@justinseverino

Info@curedpgh.com

info@morcillapgh.com

Thanks for Listening!

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Huge thanks to Chef Justine Severino for joining me for another awesome episode. Until next time!