247: Go Back to Being Craftsmen and Closer to the Earth with Arleen Lloyd


Facebook's Secret WeaponArleen Lloyd has been in love with cooking since she was 5 years old. Once she was tall enough, she began creating mouthwatering delights in real kitchens. Arleen studied at FIU in Miami and earned a bachelor’s in marketing and masters in international business. Arleen followed the standard progression after college and became a corporate executive in marketing. Arleen found herself constantly gravitating towards kitchen equipment and all it had to offer. Finally, in 1987 she realized her passion and opened a catering business with both wholesale and retail divisions in Miami, FL. She is currently the Executive Chef of Alchemy of the Hearth and teaches culinary classes within San Diego County.

Show notes…

Today’s Sponsor

Hospitality Tips From the World's Best


Favorite Success Quote or Mantra.

Start by doing what is necessary, then do what is possible, then suddenly you’re doing the impossible.

What’s Your Purpose, or Your “WHY”?

 Arleen’s philosophy is that we’re spiritual beings having human experiences. She is to be an instrument to impart her knowledge and expertise. Her why is to give.

Career Challenge or Failure

Choosing the right life and business partner. There no exact way to know early on if you’re working with the right person. The best way to attract the best people to partner with is to be the best person you can be and attract greatness to yourself.

Knowledge bombs

  1. Which “it factor” habit, trait, or characteristic you believe most contributes to your success?

    • Curiosity.
  2. What is your biggest weakness?

    • Thinking she’s invincible.
    • Not naturally patient.
  3. What is one piece of advice you have for leading others?

    • Listen more than you talk.
  4. What’s one question or thing that you look for doing an interview? 

    • The #1 thing you should be looking for is if the interviewee is engaged in the interview.
    • Pay attention to the interviewee’s eyes. The eyes are the windows to the soul. Ask yourself, “What are their eyes saying?”
  5. What’s a current challenge? How are you dealing with it?

    • There is a shortage of qualified workers.
  6. What’s one thing (besides food) your restaurant does well and separates you from other restaurants?

    • Educating guest.
    • Telling the story behind your restaurant.
    • Share your why.
  7. What’s one book we must read to become a better person or restaurant owner?

  8. What’s one piece of technology you’ve adopted in your restaurant and how has it influence operations?

    • Adopt some accounting tool like Quickbooks or Compeat
    • Caterease.com-Make catering easy with Caterease, the world’s best catering software. See for yourself why there is nothing else like the Caterease experience.
  9. With all the knowledge you have now if you could go back in time and give your past self one piece of business advice, What would it be and why?

    • Be certain on who has your back.

Contact Info

Website: Alchemyofthehearth.com

email: Admin@Alchemyofthehearth.com

phone #: 760-233-2433

Thanks for Listening!

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Huge thanks to Arleen Lloyd for joining me for another awesome episode. Until next time!