258: Mastering the Chipotle Effect with Paul Barron


Paul Barron

Paul Barron is the go-to guy in digital, social and media for restaurant and hospitality industries. He’s the founder of DigitalCoCo.com, FastCasual.com, QSRweb.com, RSMindex.com, and foodabletv.com. In addition, Paul is the author of The Chipotle Effect; an award-winning book on the social consumer and the retail and restaurant business. In his book, he shares an equation to help us master the chipotle effect. It is this equation, which we discuss in this episode. Also, Paul shines a light on what he believes the future of our industry looks like, based on today’s current trends.


Show notes…

Episode Sponsor

Hospitality Tips From the World's Best (1)

Success or Leadership Quote/Mantra

“The customers will always be in control of our business.”

-Troy Smith

The Chipotle is (as defined in the book): 

“The process that allows a small organization armed with a clear vision of product and purpose to match the amazing demand and growth of the social consumer. Most businesses can’t — they are just too slow. Speed, vision, and seeing beneath the surface of society is the key to replicating what Chipotle Mexican Grill has accomplished in the restaurant business.”

The Equation:

Innovation + Idea ÷ Leadership Ability x Consumer Science Understanding

Compounded by Social and Digital Media ÷ Technology Deployment x New Breed of Employee =

New Consumer Love Affair with Brand

Resources Mentioned

imgresThe Chipotle Effect




Relevant Mobile


Touch Bistro








Contact Information

Twitter: @paulbarron


email: Paul@foodabletv.com

Thanks for Listening!

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Huge thanks to Paul Barron for joining me for another awesome episode. Until next time!