317: Facebook, Twitter, Instagram & Snapchat- What is working now with Bruce Irving

We have Bruce Irving from the Smart Pizza Marketing Podcast back on the show for the 4th time! We’ll be discussing Facebook, Twitter, Instagram, and Snapchat: what works now, what doesn’t work anymore, and what to expect in the future.  Plus Bruce shares one tip for each platform.

Success Quote

“Everything is figure-out-able.”

petelicatapodcast300x250Today’s Sponsor


Hospitality courses from the world’s best. Find short courses. Skill up. Become an expert. You’re the average of the 5 peoples you are surround yourself with, now start surrounding yourself with the best in our industry.


Over 45,000 independent operators since 1998 have joined RestaurantOwner.com to improve their business skills, leadership capabilities and implement effective systems in their restaurant.


What is working now

  • Local advertising with a short video (60-90 seconds) targeted to your target market

What doesn’t work anymore

  • Just posting what you have without engaging.

What’s coming in the future

  • Facebook video

One tip for growing on Facebook

  • use Snapchat and Instagram videos to practice recording before going to Facebook video People expect that content to be rawer on Snapchat and Instagram.


What’s working now

  • Nothing. Too noisy.

What doesn’t work anymore

  • Reposting.

What’s coming in the future

  • Posting original content once or twice a day.

One tip from growing Twitter

  • Post once or twice a day and monitor people who are replying to you.


What’s working now

  • Instagram Stories.
  • Saving Instagram live.

What doesn’t work anymore

  • Automation.

What’s coming in the future

  • Instagram ads.

One tip for growing Instagram

  • Leverage Instagram stories by posting 2-3 times a day.
  • test Instagram business pages for the data you’ll be able to get.


What’s working now

  • Be entertaining. Having Humor. Snapchat is a more intimate personal platform. Be yourself
  • $5 Geofilters

What doesn’t work anymore

  • Trying to get people, who do not natively use Snapchat, to follow you.

What’s coming in the future

  • Nothing really.
  • Snapchat has sort of flatlined.

One tip for each on how to grow that network

  • Make better use of Geofilters

Resources Mentioned





Thanks for Listening!

Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Huge thanks to Bruce Irving for joining me for another awesome episode. Until next time!