Last week we started a conversation around direct response marketing with Rory Fatt. Today we’re continuing that conversation with Nick Fosberg of BarRestaurantSuccess.com. With Rory, one of Nick’s original mentors, we set the foundation and this week Nick is giving us a glimpse of what next-generation direct response marketing looks like and how to use modern platforms and new copywriting techniques to really take it to the next level.
Nick Fosberg has become a leading authority on restaurant and bar marketing and promotions. He has helped hundreds of bar owners all over the US and Canada take their business to the next level by applying radically different direct response marketing strategies.
Success or Leadership Quote/Mantra
“It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes.”
Hospitality courses from the world’s best. Find short courses. Skill up. Become an expert. You’re the average of the 5 peoples you surround yourself with, now start surrounding yourself with the best in our industry.
Over 45,000 independent operators since 1998 have joined RestaurantOwner.com to improve their business skills, leadership capabilities and implement effective systems in their restaurant.
In this episode we’ll discuss:
- Why direct response marketing is so impactful.
- Why your customer database or “list” is the most important asset you can have.
- The indoctrination process that Nick uses in his bars and that he teaches.
- New Strategies to build your list:
- How to connect with Facebook and Instagram audience using your guest phone numbers.
- How to use google forms in conjunction with your email to survey your list and find out what they want.
- Why it is so important to use an authentic human voice in writing your copy.
- How to use “under the radar promoting”.
- How to use your brand ambassadors to serve as your own personal marketing team.
- Different techniques to capture emails:
- Loyalty programs.
- Wifi lead capture.
Sing up for Nick’s Two Master Classes
DEADLINE IS MAY 8TH!
Royaltyrewards.com– North America’s Most Comprehensive and Professionally Delivered Marketing Program That Automatically Delivers a Flood of Customers to Your Door Every Day … Guaranteed
GET THIS BOOK FOR FREE AT AUDIBLE.COM
Thanks for Listening!
Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below!
If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.
Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.
And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.
Huge thanks to NICK FOSBERG for joining me for another awesome episode. Until next time!