292: It’s not always about the money with Sondra Bernstein


Going on 20 years now Sandra Bernstein had been Owner of The Girl and the Fig. Today, Sondra has expanded her operations with The Fig Cafe & winebar in Glen Ellen, as well as a unique event space in Sonoma Known as Suite D. She is also the author of two books: The Girl and the Fig Cookbook, and Plats Du Jour.

Show notes…

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Favorite Success Quote or Mantra.

“Living live to the fullest.”


Knowledge bombs

  1. Which “it factor” habit, trait, or characteristic you believe most contributes to your success?

    • Passion for life and making people happy.
  2. What is your biggest weakness?

    • Balancing work and life.
    • Saying no.
  3. What is one piece of advice you have for leading others?

    • Listen
  4. What’s one question you ask or thing you look for during an interview? 

    • Ask, “Do you like chocolate or Vanilla?”
      • You’re trying to catch them off guard and get a taste of their personality
  5. What’s a current challenge? How are you dealing with it?

  6. What’s one thing (besides food) your restaurant does well and separates you from other restaurants?

    • Being ambassadors for their community.
    • Teaching their guest.
    • Telling the story behind the product.
  7. What’s one book we must read to become a better person or restaurant owner?

  8. What’s one piece of technology you’ve adopted in your restaurant and how has it influence operations?

    • BlueCart–  is a free and simple ordering tool built to strengthen the relationship between restaurant and suppliers.
    • Avero Slingshot – Robust Restaurant Analytics. Request a Demonstration Now!
  9. With all the knowledge you have now if you could go back in time and give your past self one piece of business advice, What would it be and why?

    1. Get started early
  10. What is one question you think should be added to this interview?

Q: What would you be doing if you were not a Restaurant Owner? 

A: Private eye. 

Contact Info


Thanks for Listening!

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Huge thanks to Sondra Bernstein for joining me for another awesome episode. Until next time!