294: Do the work, tell your story & start now with Jared Truby and Chris Baca


In this episode we talk about: Why you just need to start now and do the work; finding the right partners; the importance of getting clear on your vision; why your story has so much impact and making sure your values align with your partners.
Jared Truby and Chris Baca first met at the Western Regional Barista Competition in 2006.Years later they each had a light bulb go off in their head realizing that life is short, and the best way to live it was by doing the things you’re most passionate about, with the people who bring out the best version of you and sharing that passion and positive energy with the communities around you…and the best time to start this journey was now. Thus, Cat & Cloud was born.

Show notes…

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Over 45,000 independent operators since 1998 have joined RestaurantOwner.com to improve their business skills, leadership capabilities and implement effective systems in their restaurant.

Favorite Success Quote or Mantra.

We share information freely and believe that this a key to moving our industry forward. We believe that the experience of great coffee paired with great people has the power to change lives for the better, and we’re ready to prove it.

Career Challenge or Failure

Chris mad the mistake of working for a company that did not share the same values. When you’re coming up, and developing your skills as a professional, take time to find a restaurant/cafe that shares the same values.

Knowledge bombs

  1. Which “it factor” habit, trait, or characteristic you believe most contributes to your success?

    • Jared: unfailing passion.
    • Chris: organization.
  2. What is your biggest weakness?

    • Jared: Getting ahead of himself and being too positive.
    • Chris: Too analytical. Overthinks everything
  3. What is one piece of advice you have for leading others?

    • Understand where your people are at and go to where they are.
    • Help them make sense of where you want to take them and the business.
  4. What’s one question you ask or thing you look for during an interview? 

    •  Ask, “What was the last purchase you made for yourself was?”
      1. How people spend their money tells you much about them.
    • Ask, “Who do you look up to in life and why?”
  5. What’s a current challenge? How are you dealing with it?

    • Opportunity outweighing the manpower.
    • Help your people make a career path within your business.
  6. What’s one thing (besides food) your restaurant does well and separates you from other restaurants?

    • Service
  7. What’s one book we must read to become a better person or restaurant owner?

    1. Rework
    2. Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney 
  8. What’s one piece of technology you’ve adopted in your restaurant and how has it influence operations?

    1. Strada AV Espresso Machine
    2. Momentum Dash for Chrome
  9. With all the knowledge you have now if you could go back in time and give your past self one piece of business advice, What would it be and why?

    1. Don’t undervalue yourself and your ideals
    2. Don’t wait to get yourself educated.
    3. Start searching for your whys now
  10. What is one question you think should be added to this interview?

  • Q: How do you balance your mental and physical health while running a business?
  • A: Develop a very strict morning routine.
    • Use lists (chrome has an embedded list)
    • Meditate

Contact Info

Thanks for everything Eric! Here are the socials:
Instagram/Twitter: @catcloudcoffee
Chris Baca YouTube: youtube.com/c/realchrisbaca
Chris Baca Insta/Twitter: @realchrisbaca
Jared Truby Insta/Twitter: @jtrubaca
Podcast Event:
Wednesday January 11, 2017 6-8pm
La Marzocco Cafe
472, 1st Ave N, Seattle, WA 98109

Thanks for Listening!

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Huge thanks to Jared Truby & Chris Ba for joining me for another awesome episode. Until next time!